Tanya Cardoza

Beilers Meats

More than a butcher shop this is your first step into a world where craftsmanship, flavor, and tradition come alive.

Overview

When I relocated to the area, I discovered Beiler’s Meats an Amish market celebrated for its commitment to fresh, high-quality meats. However, the existing website presented a clear disconnect between who Beiler’s Meats is in person and how they appeared digitally. What began as a straightforward website refresh quickly evolved into a comprehensive rebrand aimed at realigning their digital identity with their core values. This project focuses on bridging the gap between the brand’s physical experience and its digital expression translating Beiler’s emphasis on quality, tradition, and trust into a cohesive visual system and intuitive user experience.

Approach

Client:

Beiler's Meats

My Role:

UX Designer, Brand Strategist

Year:

ongoing

Service Provided:

Brand Identity System, Website Redesign

Challenge

While Beiler’s Meats has a strong in person reputation built on freshness, craftsmanship, and trust, their digital presence failed to communicate those same qualities. The primary challenge was to uncover where that disconnect stemmed from and determine how to translate an inherently physical, sensory brand into a digital experience. Beyond improving usability, this project required aligning Beiler’s visual language, tone, and user flow with the emotional experience customers already associate with their name. Above is the the before for the website refresh.

Design Process

Moodboards

These moodboards illustrate the two sides of Beiler’s brand: the public shop expressed in green with the leading font being Playfair Display showing warm, welcoming, and rooted in tradition. The wholesale identity shifts to red and Merriweather font that invokes a steady, dependable, and built for the pace of real production. Together, they form a unified system that honors the heart of Beiler’s: The Cow.

Deliverables

Old Version

Old version
old

New Version

The updated business cards build on the spirit of the originals , an early attempt to align with Beiler’s values just needed to bring the clarity and modernity needed for the new age. The redesign refines what was already working, sharpening the visual system, strengthening readability, and creating a cleaner, more confident expression of the brand moving forward.


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